Due to changes in Apple's iPhone Developer policy, sweepstakes and contest applications are popping up in the App Store.
I ran across this interesting application and downloaded it for $0.99.
Although the sweepstakes ended March 15, here's how it worked:
Every hour, for twenty-four hours, registered users were allowed to push the Kaching button for a chance to win up to $1000. One prize was awarded per day. Although there was a no-purchase method of entry, I'm not clear on how they managed the free entries since winners were posted the next day for the previous day's drawing (meaning there was no time for those free entries to get into each daily drawing which is illegal). Regardless, I was interested in seeing how this sweepstakes played out. I played every day on a somewhat regular basis. And the result, I won. I got a notice that I won $100.
It will be interesting to see what kind of future consumer promotions come about with this new type of technology.
Have an original mobile app idea?
