Brands are engaging with the consumers in new ways, thanks to Facebook. Instead of putting coupons or sweepstakes offers on brand sites, companies are getting their consumers to interact with these promotions like never before.ConAgra posted a progressive coupon on their Healthy Choice Facebook page. As more consumers "liked" the offer, the better the offer increased in value. The coupon started as $0.75 off and grew into a buy one, get one free coupon.
Jack in the Box ran a sweepstakes where a virtual nickel was deposited into the prize pool for each new follower of the Facebook page. The promotion ended October 25 and the grand prize winner will get the actual prize pool in real dollars.
As a marketer, you are accomplishing several goals: 1) luring consumers to your brand, 2) getting consumers to interact with your promotions, and 3) getting your consumers to come back to see "where the offer stands today." What a great opportunity to talk to your consumers and offer up new messaging to them.
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