Campbell's Soup Scan Sweepstakes is the first sweepstakes to use the Stickybits mobile application. Their goal is to provide a fun and interactive way to build awareness of the brand's redesigned label.
Consumers enter the sweepstakes by using the free application to scan UPC codes from labels of redesigned Campbell's Condensed soup cans and sharing their impressions of the new designs by adding a photo, which is then posted on the Campbell's Condensed soup Facebook page.
Check it out on Facebook.
