Tying your brand to what is happening "today" makes for an interesting promotional concept.
Icelandic vodka, Reyka Vodka, is promoting a contest that encourages travelers to enter their personal story about how the volcano eruption affected their travels. The winner will win a trip to Iceland.
Check out the article here:
http://promomagazine.com/news/0422-icelandic-vodka-trip-offer/
One piece of advice, if you are going to advertise a contest, your website should be updated. The promotion they have online (Win a trip to Iceland) is no longer available and there is nothing noted about the contest above.
Icelandic vodka, Reyka Vodka, is promoting a contest that encourages travelers to enter their personal story about how the volcano eruption affected their travels. The winner will win a trip to Iceland.
Check out the article here:
http://promomagazine.com/news/0422-icelandic-vodka-trip-offer/
One piece of advice, if you are going to advertise a contest, your website should be updated. The promotion they have online (Win a trip to Iceland) is no longer available and there is nothing noted about the contest above.
