Hotels.com ran a contest where consumers could create clay images of themselves in order to enter. A total of 390,000 people visited clayyourself.com and 230,000 developed headshots to enter the contest.
Consumers then voted on their favorite clay avatar. Approximately 1.2 million votes were cast to narrow down their favorite.
The winner, from North Carolina, will travel to Los Angeles to see the making of the next Hotels.com commercial. The winner's clay creation will play a part in the commercial along-side the hotels.com spokesperson, Smart, a clay character (shown on the left) and the face of hotels.com.
This site won the Favorite Website Award's "Site of the Day" on February 18.
http://www.prnewswire.com/news-releases/hotelscom-clay-yourself-contest-concludes-grand-prize-winner-leonty-m-will-star-in-a-hotelscom-commercial-117795238.html
