Let's talk prizes.Heineken's Plug Into Summer Sweepstakes is offering "over" 53,000,000 (53 million) prizes worth a total of $29,405,000.
This promotion has a primary sweepstakes (prizes include trips, Fender guitars, tshirts), a secondary sweepstakes (prizes include Fender guitars and tshirts) and an instant win portion (53 million music downloads, valued at $0.55 each).
To play, consumers can find codes under caps of specially marked bottles of Heineken and Heineken Light beer. CA residents can participate in the instant win portion of the promotion only.
Check out the sweepstakes rules here - You must be 21 or older to play and win.
http://sweeps.usa.heineken.com/sweeps/
http://www.mobilemarketer.com/cms/news/database-crm/6148.html
