Alternate Solutions to URLs in SMS Campaigns

Derek Johnson, founder and CEO of Tatango, recently managed a client case study that looked at the open rates of SMS campaigns with web links. That study revealed that only 26% of subscribers opened the URL on their mobile device. This percentage falls inline with a 2010 Mobile comScore report that reported only 25% of mobile phone owners have a smartphone capable of opening the link.

Since 75% of the mobile phone population can't open a link, other options are available. How about adding a phone number within the SMS campaign.

Concert tickets are now for sale for X entertainer? Call now to reserve your seats.

Have a special running tonight at your restaurant? Call now for reservations and 10% off your ticket.

Click-to-call campaigns are an option that many SMS senders just don't consider. Click here for more campaign ideas.

http://www.mobilemarketingwatch.com/political-sms-campaign-teaches-new-dog-old-trick-16891/