General Mills developed a clever way to get on the Groupon bandwagon. They ran a Groupon deal that offered coupon buyers in Minneapolis and San Francisco a $40 sampler pack for $20.The offer ran April 21 and consisted of a sample pack with 12 grocery items, including Betty Crocker Sugar Cookie Mix, a Wanchai Ferry Orange Chicken dinner kit, and sampler sizes of Green Giant Corn Niblets, Chex Mix and Hamburger Helper.
A coupon book was also included.
General Mills viewed this as an interesting way to offer up samples to consumers and move sales via in-store redemption. This was the first time Groupon has worked with a CPG company due to Groupon's deep-discount offerings.
I envision more CPG offerings now that General Mills has paved the way.
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