General Mills tries Groupon

General Mills developed a clever way to get on the Groupon bandwagon. They ran a Groupon deal that offered coupon buyers in Minneapolis and San Francisco a $40 sampler pack for $20.

The offer ran April 21 and consisted of a sample pack with 12 grocery items, including Betty Crocker Sugar Cookie Mix, a Wanchai Ferry Orange Chicken dinner kit, and sampler sizes of Green Giant Corn Niblets, Chex Mix and Hamburger Helper.

A coupon book was also included.

General Mills viewed this as an interesting way to offer up samples to consumers and move sales via in-store redemption. This was the first time Groupon has worked with a CPG company due to Groupon's deep-discount offerings.

I envision more CPG offerings now that General Mills has paved the way.

http://promomagazine.com/incentives/news/general-mills-tests-groupons-0426bq1/

Kroger Software Update

Kroger has recently updated their POS system to prevent coupon fraud. This new enhancement checks for multiple coupons being redeemed for a single product. Consumers can now only use one coupon per product purchased.

"In the past, Kroger customers could use or "stack" an electronic coupon with a paper coupon for the same item. They could use both because Kroger did not have a good way of monitoring that the customer was using two coupons on the same item."

This upgrade gives Kroger the means to tighten coupon use to the limit terms printed on most coupons.


http://www.wmctv.com/story/14344597/kroger