Orville Redenbacher is running an instant win game on specially marked packages of Orville Redenbacher's Gourment Popping Corn. The game is called Pop & Win.What I love about this promotion is the game piece. Each bag has a heat activated game piece. Once you cook the popcorn in the microwave, a winning or non-winning message is revealed. Winning game pieces tell you what you have won and show a prize redemption code that you enter online.
There are over $8 million in prizes to be won. And the odds of winning are good: one in six wins. I actually won a prize on the first bag I cooked from the 3-pack box I purchased.
I love how technology can enhance the sweepstakes experience if you can find the right technology for the right brand. The anticipation of waiting to see if I won was a fun experience. And even though I'm not hungry for popcorn right now, I can't wait to see if I have won any more prizes with the remaining two bags in the box.
Game ends 11/30/11.
http://orville.promo.eprize.com/popandwin/
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