Consumers who use Shazam are accustomed to receiving the name of the song and artist when they tag a song on the radio.Companies are now tying Shazam to tv and radio commercials as well as tv shows.
In September, SyFy partnered with Shazam to provide unique content during the season finales of Eureka and Warehouse 13. They were interested in finding a unique way to get consumers to engage with their television. The episodes displayed the Shazam logo on the screen, giving consumers direction to "point their mobile phones and 'tag' content they were interested in viewing." Consumers were then directed to bonus scenes and a sweepstakes.
Earlier this year, Dockers ran a commercial during the Super Bowl asking consumers to Shazam the "Men Without Pants" song. Shazam directed them to a mobile Dockers website with special offers and a link to a sweepstakes.
According to Shazam, they have more than 75 million users worldwide, with over 20 million of these on the iPhone and iPod touch. They recently announced that they are now adding more than one million new users every week.
http://www.dmnews.com/syfy-to-use-shazam-for-mobile-consumer-interaction-sweepstakes/article/178560/
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