Allure Magazine has published the results of their mobile barcode sweepstakes.Every weekday in August, Allure gave away prizes - over 32,000 prizes in all.
Consumers were asked to download the scan-tag app and scan the barcode to enter every sweepstakes. The alternate method of entry was online.
The Results:
1) There were 38% more entries into the giveaways this year than last year, 28% of these entries were directly attributable to barcode scans
2) Mobile users entered more giveaways than PC users – an average of 25 times per mobile entrant, and 9.4 times for PC entrants.
3) 34% of mobile entrants opted in for more information.
You can find more info here:
http://www.gomonews.com/mobile-barcodes-allure-results-from-microsoft-tag-725k-give-away/
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