M&M's Coupon Sweepstakes

Here is a good example of a sweepstakes with a lot of prizes. As we have learned, consumers want to WIN.

The M&M's Brand Coupon Sweepstakes offers consumers a chance to win one of 507,878 free M&M’s coupon prizes. You must be 13 or older to enter and there is a limit of one entry per email address per day. Sweepstakes ends 8/27/10.

I was, however, disappointed in the site itself. It was very bland and had no graphics. I was looking for a better user experience. It wasn't there.

I do have one question - how did they come up with the number 507,878?

Go to: http://www.mms.com/us/couponsweepstakes/ to enter.