For the first three quarters of 2010, Coupons.com has shown a 57 percent growth compared to the same period in 2009. The company reported that it has surpassed the $1-billion mark for printed savings for the year.
The growth shows a consumer comfort level in printing and saving coupons to their loyalty cards. This also shows that more manufacturers are getting accustomed to offering coupons online. We wouldn't be seeing this type of interest from both sides if the economy hadn't forced consumers to look for savings and brands to find new ways to promote their product and stand out among the competition.
For the first 9 months of 2010, the following digital coupon categories have been most popular:
#1 Ready to Eat Cereal
#2 Yogurt
#3 Refrigerated Dough
#4 Portable Snacks
#5 Vegetables,
#6 Baby Needs,
#7 Soup,
#8 Nutritional Snacks
#9 Lunch Meats
#10 Cheese
You can find the Coupons.com news release here: http://www.couponsinc.com/Corporate/OurCompany/PressReleases/2010.aspx?udt_447_param_detail=118
Thursday, December 2, 2010
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