AMP Energy and the WEC are givings consumers the opportunity to bring a WEC fight to their hometown with the WEC Hometown Takedown Contest and Sweepstakes.
Consumers go to the website to vote for the city closest to where they live (there is a map of cities to select). Consumers can also vote by text. The city with the most votes by July 31 will host the WEC December bout. Plus one consumer will win a trip to the fight location including tickets to the event.
I like this promotion because consumers will determine the outcome of the host city. That's powerful. Fans can rally their friends to make a difference and drive more interested consumers to this site. The sponsors are giving the consumer a chance to make a difference and they are connecting with their target market. They are also building a database of those interested in future information on AMP Energy and the WEC.
Check out the site here while the promotion lasts (ends July 31, 2010) : http://promo3.cfapromo.com/wec_maverik/default.asp
